It all began with a Little Girl and a Bunny...
The story goes that one Easter the young daughter of a Master Chocolatier spotted a bunny in the long grass as the family was having a traditional Easter brunch. Excitedly she asked if she could go outside to play with it. Her father consented but as she ran to the door, the bunny promptly vanished into the bushes with a single flash of its tail.
For days, she was heartbroken. Her father thought long and hard how he could cheer her up before alighting on the perfect idea. He decided to craft a bunny so she could always find her little friend: the Lindt Gold Bunny was born. Every year after that, his daughter looked forward to hunting for her little Gold Bunny in the garden with family.
With its golden coat and little bell tied with red ribbon, Lindt’s Gold Bunny shines, heralding spring and brightening any Easter spread.
1952: Easter Traditions Past
Lindt’s first Gold Bunny was created in 1952. Thanks to Rodolphe Lindt and his conching machine, chocolate could be melted down until smooth enough to coat moulds of any shape, ready to create hollow chocolate figures – like the silky smooth and indulgent chocolate Bunny, lovingly wrapped in its iconic golden foil, carefully tied with a red ribbon and golden bell. The chocolate bunnies became an instant hit in Germany – but it took a while before they hopped across the border into Switzerland and Austria before captivating the rest of the world.
1990s: Hopping Across Country Lines
2000s: New Decade, New Travels
Crafted from the Heart
At Lindt each creation is crafted with precision, passion and care. From start to finish, it takes about an hour to bring a chocolate bunny to life. After coating a mould with our fine chocolate, our bunnies are left to cool at optimum temperature to attain the perfect sheen and crisp snap. Each bunny is then carefully wrapped in our signature gold foil and polished by the gloved hands of a Master Chocolatier. As a final loving touch, each Lindt Gold Bunny has a red ribbon and bell tied with a bow.
Watch how the Lindt Gold Bunny is made
Peek behind the curtains of the Lindt Gold Bunny production and discover the secret to creating our sumptuous, sweet treat. Learn how he is expertly crafted and dressed in his signature golden coat. No matter if it is a 100g or 1kg Gold Bunny – all are treated with kindness and created with pride and passion.
For Every Occasion
Our Gold Bunnies come in six different sizes: 10g, 50g, 100g, 200g, 500g and 1 kg. The smallest ones are perfect for decorating tables and Easter baskets whilst our largest bunny is the ultimate showstopper. Fun fact: our 1kg Lindt Bunny is entirely wrapped by hand before being hand-polished and finished with a beautiful red bow.
To Suit Every Taste
Since the original milk chocolate Gold Bunny proved such a success, Lindt Master Chocolatiers have conjured up three other flavours to choose from dark, white and hazelnut chocolate. Each flavour proudly displays their own coloured ribbon: look for white ribbons if you’re craving white chocolate, brown ribbons for the more robust flavour of dark chocolate and green for the added crunch of hazelnut.
Easter Traditions Today
Today the Gold Bunny is recognisable all over the world. Since its beginnings in 1952, the appearance of our Gold Bunnies has weathered the years with grace and stayed close to its timeless original style. Sometimes, though, it is nice to switch things up. In 2015, in addition to our iconic Gold Bunny, we released special edition Gold Bunnies wrapped in leopard and zebra print foil. These were followed by other limited-edition prints showcasing flowers. The Lindt Master Chocolatiers are always thinking of new ways to surprise. What will they create next?
